Who will "eat the complexity"—you or your customer?

In any business, there’s always a 'hard part'. The question is: will you take it on, or leave it to your customers?

1 min read

The best way to be selfish in business is to be SELFLESS.

Marketing alone can't sell a service or product that doesn’t solve real problems.

If you want to make it easy for your customers, it's gonna be harder for you, and if you want to make it easier for you, it's gonna be harder for your customers

For example, Apple’s success with the iPhone is a prime illustration. The simplicity of the iPhone interface masks the immense complexity of its underlying engineering.